High quality sales leads are the backbone of any thriving tech business, however, there are many definitions of what a “quality” lead is.
Marketing teams will generate leads and send them over to their sales teams to close, but this is not necessarily the best way to boost your business growth. Instead of wasting your efforts on what might be low quality leads, focus on fewer, better quality leads.
Ensuring that you categorise your leads in the right way will enable your sales people to really get to know the leads, get under the skin of their problems and build meaningful, working relationships with them that will grow into lasting customer relationships.
In a recent piece for Compare The Cloud, our Marketing Director, Sud, discusses the key steps that technology businesses should take to generate high quality leads and what you should be focusing your efforts on.
Read the article by clicking here