According to an ITSMA survey, when it comes to B2B marketing, nothing can compare to the ROI you can expect from a marketing campaign informed by an ABM strategy. It remains a common misconception that account based marketing is reserved for enterprise level businesses, but this just isn’t true.
Anyone can take advantage of this marketing technique with a combination of the right agency and marketing automation software.
We’ve created this useful guide that breaks down the ABM process into manageable elements to help you generate more effective B2B sales.
By reading it you'll learn: